25.34% of 50,000 USDC
Tanir Credit & Accounting Services Limited (hereinafter referred to as Tanir) was founded in 2018 and is transitioning to a fully digital model. The company currently operates a hybrid model and is moving loan applications online via its website, with a native mobile app planned within 2–3 years. Tanir serves Kenya’s domestic market end‑to‑end, with borrower concentrations in Nairobi and Mombasa, and uses M-Pesa for loan disbursement and repayment. The company provides short-term credit (short-tenor) across two lines: B2C micro‑loans for individuals and B2B loans to micro and small enterprises, including a dedicated factoring product.
Origins and evolution
Tanir began with vehicle‑related lending (auto finance for transport operators). It then broadened into general short‑tenor lending to individuals and businesses, building underwriting and collections based on cash flow. As digital channels have matured, the company tested online applications via chatbots and automated tools while maintaining limited offline support for exceptional cases. Today Tanir is consolidating origination on its website—with a native mobile app to follow—to become fully online over the next 2–3 years. In parallel, the company expanded into SME credit, offering standard working‑capital loans (≈30–180 days) and factoring (≈104 days), both under enhanced due diligence (contract, invoice and counterparty verification). This digital shift enables better scalability, improved risk insights, and more efficient unit economics.
Factoring is short-term financing against verified invoices or contracts… repayment typically comes from the debtor once the invoice is settled. It bridges a supplier’s cash‑flow gap before the buyer pays; repayment is typically sourced from the debtor’s settlement of the invoice/contract. This setup helps mitigate credit risk compared to unsecured working capital loans and supports higher ticket sizes for reliable SMEs.
Products & Pricing
Tanir currently issues 85,000+ loans per year, serving both B2C and B2B customers through primarily digital channels (website today; mobile app to follow). In the consumer line, short‑tenor micro‑loans of 7–30 days are priced at an average rate of 0.76% per day (≈277% p.a., simple interest). Typical loan sizes range from KSh 3,000–60,000 (average €160), with an average term of ≈20 days and a ≈21% repeat rate (which is considered high for consumer micro‑loans) driven by progressive credit limits.
In the business (non‑factoring) line, working‑capital loans carry tenors of ≈30–180 days at ≈41% p.a., with typical tickets from KSh 300,000–2,000,000 (average €8,667) under manual underwriting. The SME factoring product finances verified invoices or contracts under enhanced due diligence (contract/invoice/counterparty checks), with a typical tenor of ≈104 days at ≈31% p.a. and ticket sizes of KSh 300,000–6,000,000 (average €30,406).
Over the past three quarters, the portfolio-weighted default rate is ≈9.3% (Individuals 13%, Business 2%, Factoring 1%), in line with the current portfolio mix (67.39% / 21.59% / 11.02% respectively). Disbursements and repayments are executed via M‑Pesa (with bank transfers supported), and underwriting uses CRB-integrated scoring and behavioral analytics.
License & Compliance
Tanir is licensed as a Digital Credit Provider (DCP) issued by the Central Bank of Kenya (CBK) — CBK/DCP/2024/82, dated 7 October 2024. The license is in good standing; the company pays all applicable licence and supervisory fees on time.
Historically, digital lending in Kenya operated for an extended period with limited direct regulation. After the CBK introduced the DCP licensing regime, all providers were required to apply for authorisation. During the transition, and while applications were under CBK review — a process that, for some firms, could extend up to about 2.5 years — compliant applicants were permitted to continue operating within Kenya pending a final decision. Tanir applied in due course and continued serving the domestic market until formal licence issuance.
Leadership & Organization
Tanir is fully owned by its founder and Chief Executive Officer, Leah Muthoni Nganga. This alignment of ownership and leadership supports long-term strategic decisions and capital discipline, including a conservative dividend and bonus policy focused on reinvestment. As CEO, Leah defines strategy, oversees the company’s credit policy and key partnerships, and leads engagement with investors and the Central Bank of Kenya.
The executive team also includes a Chief Financial Officer responsible for financial planning, treasury, taxation, audits, funding management, and unit economics, and a Chief Operating Officer who coordinates day‑to‑day operations across risk, scoring, collections, and customer support while designing and enforcing processes and SLAs. Core functions—Risk, Scoring, and Legal, Collections, Customer Support, IT & Development, and Marketing & Growth—are each led by a dedicated manager. This structure reduces key‑person dependence, strengthens governance, and enables scalable execution.
Loan Collateral
General overview of collateral
The €3,500,000 loan will be secured primarily by the company’s working assets, supplemented by fixed assets and personal guarantees. The collateral structure combines the active loan book, cash reserves, office equipment, and a pledged vehicle, providing a diversified base of both dynamic and tangible assets. In addition, cash flow control mechanisms will ensure transparent monitoring of loan disbursements and repayments.
Dynamic assets
Loan book: €1,550,000 – representing the active portfolio of loans disbursed to clients, net of expected credit losses. The loan book is revolving and provides continuous cash inflows through scheduled repayments.
Cash reserves: €304,000 – available liquidity held in company accounts, pledged as part of the collateral package.
Combined, these working assets total €1,854,000 and represent the core operating base of the business. They are monitored monthly to ensure portfolio quality and collateral adequacy.
Fixed assets
Office equipment: €67,482 – including desks, chairs, computers, monitors, and kitchen equipment.
Toyota Land Cruiser 300 3.5 AT (2023): €78,360 – pledged vehicle as collateral; director provides a separate personal guarantee.
Cash flow and reserve mechanisms
All loan disbursements and borrower repayments are processed through dedicated mobile money paybill and bank accounts. This ensures transparent tracking of daily inflows and provides the lender with clear visibility over cash generation. The loan book is expected to revolve multiple times during the facility’s term, generating sufficient liquidity to service interest and principal. Additionally, the company will accumulate repayment reserves ahead of tranche maturities, creating an extra liquidity buffer for bullet settlements.
Collateral summary
Component | Value (€) |
Loan book | 1,550,000 |
Cash reserves | 304,000 |
Office equipment | 67,482 |
Vehicle (Land Cruiser) | 78,360 |
Total | 1,999,842 |

Growth Plan
Between 2021 and 2024, Tanir demonstrated consistent expansion in scale and profitability. Total revenue increased from €1,381,277 in 2021 to €2,449,452 in 2024, while net profit rose from €109,216 to €602,925 over the same period. For Q1–Q3 2025, the company declared €2,195,131 in revenue and €593,233 in net profit. This upward trajectory reflects disciplined cost control, stable unit economics, and a re-lending-driven model. However, growth has been visibly constrained by liquidity rather than demand. “Revenue” is interest and fee income actually paid by borrowers (incl. late, processing, factoring fees). It excludes loan principal.
Revenue, profit and margin dynamics
Metric | 2021 | 2022 | 2023 | 2024 | 2025 (Q1–Q3) |
Revenue (total €) | 1,381,277 | 1,580,601 | 2,029,834 | 2,449,452 | 2,195,131 |
– Individual loans | 1,178,076 | 1,345,713 | 1,735,399 | 2,008,974 | 1,764,309 |
– Business loans | 176,714 | 197,259 | 235,233 | 295,814 | 269,884 |
– Business (factoring) | 26,487 | 37,629 | 59,202 | 144,664 | 160,938 |
Gross profit (total €) | 557,056 | 770,767 | 1,151,304 | 1,452,507 | 1,369,273 |
– Individual loans | 419,937 | 600,163 | 943,192 | 1,141,871 | 1,057,659 |
– Business loans | 117,919 | 142,847 | 159,273 | 207,548 | 195,065 |
– Business (factoring) | 19,200 | 27,757 | 48,839 | 103,088 | 116,549 |
Operating profit (€) | 288,473 | 461,933 | 770,977 | 1,031,322 | 986,363 |
Net profit (€) | 109,216 | 222,063 | 429,819 | 602,925 | 593,233 |
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Note: 2025 shows Q1–Q3 only and is not directly comparable with full-year figures.
Detailed unit economics (Q1–Q3 2025)
Metric | Individual loans | Business loans | – Business (factoring) |
Average loan amount | Ksh 23,750 (~€158) | Ksh 1,300,000 (~€8,667) | Ksh 4,561,000 (~€30,406) |
Average interest revenue per loan | Ksh 3,670 (~€24) | Ksh 96,570 (~€638) | Ksh 403,560 (~€2,690) |
Average rate |
| 41% p.a. | 31% p.a. |
Average term | 20 days | 66 days | 104 days |
Repeat-borrowing rate | 21% | 34% | 22% |
Default rate | 13% | 2% | 1% |
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This breakdown confirms that individual borrowers remain the core profitability driver, supported by scale, risk-based pricing and re-lending dynamics that ensure predictable unit economics. While smaller in portfolio share, the factoring segment offers larger loan sizes and lower default rates, indicating strong growth potential if liquidity constraints are lifted.\
Description of the Loan
Tanir seeks a €3,500,000 revolving facility to scale lending capacity in Kenya. Disbursement will follow a monthly tranche schedule of 8 tranches per month at €50,000 each (≈€400,000 per month) starting in Q4‑2025 and continuing until the €3.5 million target is fully drawn (≈9 months at this pace). Each micro‑tranche carries a 5‑month tenor at 22.9% p.a., with monthly interest and bullet principal at maturity, creating a laddered maturity profile.
Number of tranches and their amounts
Month | Number of tranches | Value of each tranche (€) | Total Amount (€) | Timing | Maturity |
1 | 8 | 50,000 | 400,000 | Q4-2025 | Q4-2026 |
2 | 8 | 50,000 | 400,000 | Q4-2025 | Q4-2026 |
3 | 8 | 50,000 | 400,000 | Q4-2025 | Q4-2026 |
4 | 8 | 50,000 | 400,000 | Q1-2026 | Q1-2027 |
5 | 8 | 50,000 | 400,000 | Q1-2026 | Q1-2027 |
6 | 8 | 50,000 | 400,000 | Q1-2026 | Q1-2027 |
7 | 8 | 50,000 | 400,000 | Q2-2026 | Q2-2027 |
8 | 8 | 50,000 | 400,000 | Q2-2026 | Q2-2027 |
9 | 6 | 50,000 | 300,000 | Q2-2026 | Q2-2027 |
Use of proceeds
Proceeds are dedicated to loan‑issuance liquidity, enabling faster origination and higher portfolio turnover. Funds also support marketing and customer acquisition to expand the borrower base while CAC remains competitive. Each tranche is expected to revolve multiple times within its 12‑month cycle as borrower repayments are recycled into new loans. The program targets more than 250,000 cumulative loans over the period. Tanir will build liquidity reserves ahead of each maturity to ensure timely bullet settlements.
Repayment mechanics & covenants
Interest is paid monthly; principal is repaid in full at tranche maturity. To mitigate credit and operational risk, the facility includes clear safeguards:
segregated paybill and bank accounts for disbursements and collections;
a minimum cash reserve equal to three months of interest on outstanding debt;
no dividends/bonuses during the term without lender consent;
lender monitoring rights, including daily collections visibility and assignment of receivables upon default.
Tanir Credit & Accounting Services Limited (hereinafter referred to as Tanir) was founded in 2018 and is transitioning to a fully digital model. The company currently operates a hybrid model and ismoving loan applications online via its website, with a native mobile app planned within 2–3 years. Tanir serves Kenya’s domestic market end‑to‑end, with borrower concentrations in Nairobi and Mombasa, and uses M-Pesa for loan disbursement and repayment. The company provides short-term credit (short-tenor) across two lines: B2C micro‑loans for individuals and B2B loans to micro and small enterprises, including a dedicated factoring product.

The East African lending market has expanded rapidly over the last decade, with digital credit becoming a central tool of financial inclusion. Within the broader Middle East & Africa (MEA) region, the alternative lending market is projected to exceed ~€10.5 billion (annual) by 2028 (from about €3.7–€3.9 billion in 2023), implying a ~20–25% CAGR. East Africa is a primary growth driver due to deep mobile‑money ecosystems and rising investor participation. Note on comparability: MEA figures quoted above are annual; some country figures below (e.g., Kenya 2019–2023) are multi‑year cumulative.
Key growth drivers
High mobile‑money penetration and rails: real‑time disbursement/repayment via products integrated with M‑Pesa.
Unmet demand: underbanked and informal‑sector workers lack access to traditional bank credit.
Telecom & fintech innovation: wallet overdrafts and digital‑first lenders; Kenya’s wallet‑overdraft system disburses ~€15.2 million per day.
Capital inflows: sustained VC and strategic interest across fintech.
Regulatory evolution: licensing regimes in Kenya, Uganda, Tanzania improve consumer protection and legitimise providers.
Regional challenges
High effective APRs on short‑tenor unsecured loans, risks of borrower debt‑cycling, and fragmented regulatory rules across countries.
Country snapshot — Kenya
Kenya is the region’s most advanced digital lending market. Between 2019 and 2023, Kenyan lenders disbursed a cumulative ~€10.0 billion in ~270 million digital loans (≈ KSh 1.512 trillion). Over the same period, ~8 million non‑digital loans totalled ~€54.9 billion (≈ KSh 8.282 trillion). By number of loans, digital channels dominate (>97%); by value, banks still account for well over 90% due to larger ticket sizes. On a per‑country basis, this five‑year total implies an average annual digital disbursement of ~€2.0 billion, placing Kenya among Africa’s largest and most mature digital credit markets.
Market characteristics (Kenya)
Users: ~11.4 million unique borrowers in 2023 (up from 7.5 million in 2019).
Purpose: >80% of digital loans are used for household consumption (food, rent, emergencies); business credit is smaller but growing.
Competitive landscape: approximately 153 licensed Digital Credit Providers (DCPs) alongside telco–bank partnerships (M‑Shwari, KCB M‑Pesa), wallet overdrafts (e.g., Fuliza), independent fintech lenders (Tala, Branch, Zenka), and microfinance/SACCOs with digital channels.
Regulation: All digital lenders require a CBK licence. Draft “NDTCP Regulations 2025” propose higher prudential and consumer‑protection standards, including a minimum capital of ~€0.13 million (≈ KSh 20 million) for licensing.
Growth outlook (Kenya)
Independent estimates value Kenya’s digital/alternative lending at roughly ~€246 million in 2023, with projections reaching ~€670 million by 2028 (≈ 20–23% CAGR). Continued growth is expected as licensing deepens trust, analytics improve, and SME use‑cases expand beyond pure consumption lending.
Key client segments
Individual borrowers: informally employed workers, small traders, boda‑boda drivers, casual labourers, and underbanked salaried clients seeking short‑term liquidity.
Micro and small businesses: working‑capital needs (inventory, contract execution, cash‑flow smoothing).
SMEs with factoring needs: financing against contracts/invoices or urgent transactions under enhanced due diligence.